ORIGIN
Archetype has been built upon a foundation of adversities.
And through these adversities, inspired a drive towards helping others overcome their own challenges. Innovation usually happens as a response under extraordinary circumstances and the only way in enabling individuals to realise their true potential is to defy the status quo and develop products that push the boundaries of technological applications, material evolution and traditional craftsmanship.
ABOUT ARCHETYPE
The environment which we inhabit today, whether natural or manmade, has always been in a constant flux of change. This ever-evolving nature of our world has presented us with complex challenges and an increasingly unpredictable reality.
We believe in equipping individuals for a safer future, through design, and to thrive even under such extraordinary circumstances, and to craft the archetype of their own story.
Intent.
The dynamic nature of our world has urged us to re-examine our priorities as consumerist societies and our relationship with design. Our mission is to enable a world where form not only serves the function of making people’s lives better, but also where consumption can be responsible to our producers, united by the common creed of a fairer, sustainable future for all.
Intuition.
The rules that govern our thinking are often guided by intuitive adaptation rather than being followers of trends. We develop products based on the considerations of the current environment and the individual’s instinct to respond to his or her environment. We are inspired by the overarching needs that serve a cause and a purpose.
Innovation.
Every cause warrants a subsequent effect. Our approach to innovation can be defined as a reactive response to the increasing need for individuals to better adjust to the constant irregularities of our surroundings. We view this as an opportunity to defy convention, to rethink how we work within the environment, and develop new perspectives.
Our First Launch: SYSTEM-01
Created To Make Every One Of Us Feel A Little Safer In These Uncertain Times.